
Table of contents
- The Rise of Vegan Beauty: More Than a Trend
- What Does “Vegan Beauty” Really Mean?
- Why Salons Are Switching to Vegan and Cruelty-Free Products
- Vegan Haircare Essentials
- Vegan Skincare and Spa Essentials
- Vegan Nail and Hand Care
- Vegan Waxing, Tanning, and Makeup Options
- How to Make Your Salon Vegan-Friendly
- Top Tips for Identifying True Vegan Products
- The Future of Vegan Beauty in Salons
- Final Thoughts
The Rise of Vegan Beauty: More Than a Trend
Vegan beauty is no longer just a buzzword – it’s a movement reshaping the professional salon industry. Today’s clients want more than flawless results; they want products that align with their values. Vegan and cruelty-free beauty is where ethics meet excellence – and the results speak for themselves.
At SalonServe, we’re proud to support this shift with our UK-made, cruelty-free, and vegan product ranges, developed to deliver the same salon-quality performance professionals rely on – without compromise.
Whether you’re looking to update your product menu or build a fully vegan salon, this guide will walk you through everything you need to know – from what “vegan beauty” really means to choosing high-performance formulas your clients will love.
What Does “Vegan Beauty” Really Mean?
The terms vegan and cruelty-free are often used together, but they’re not the same thing.
- Vegan means the product contains no animal-derived ingredients.
- Cruelty-free means the product and its ingredients were not tested on animals.
A product can be cruelty-free but not vegan – and vice versa – so it’s important to look for both certifications.
Common non-vegan ingredients found in traditional salon products include:
- Beeswax – often replaced with candelilla wax in vegan alternatives
- Lanolin – substituted with plant oils like coconut or shea butter
- Keratin – replaced by soy protein or wheat protein for strength and shine
💡 Pro Tip: Look for trusted certifications such as The Vegan Society, Leaping Bunny, or PETA to ensure your products meet vegan and cruelty-free standards.

Why Salons Are Switching to Vegan and Cruelty-Free Products
The vegan beauty movement isn’t just an ethical choice; it’s a smart business decision.
Here’s why salons are making the switch:
- Align with client values: More customers want eco-conscious, ethical brands.
- Support sustainability: Vegan products often use biodegradable formulas and recyclable packaging.
- Gentle on sensitive skin: Free from harsh chemicals and animal by-products.
- Meet growing demand: Searches for “vegan beauty” surge every Veganuary – and the trend lasts all year.
At SalonServe, our sustainability promise includes:
- UK-made formulations (reducing transport emissions)
- Recyclable packaging
- Biodegradable products
- Eco accessories like bamboo brushes and biodegradable towels, and recycled couch rolls.

Luxury Nonwoven Embossed Disposable Towels – Pack 50
Vegan Haircare Essentials
Vegan haircare has evolved to rival – and often outperform – traditional formulas. Powered by natural botanicals and advanced plant actives, these products deliver glossy, strong, and manageable results.
Star vegan haircare ingredients:
- Argan oil – boosts shine and smoothness
- Coconut oil – nourishes dry ends
- Soy protein – strengthens and protects strands
- Avocado oil – deeply hydrates without heaviness
Vegan Skincare and Spa Essentials
Vegan skincare is bursting with botanical extracts, vitamin-rich oils, and plant-based actives that work in harmony with the skin.
Popular vegan skincare ingredients:
- Candelilla wax – a plant-based beeswax alternative for hydration
- Hyaluronic acid – moisture magnet for plump, youthful skin
- Sweet almond oil – rich in vitamin E for softness and elasticity
SalonServe Spa Favourites:
- Naturalily Facial Kits – infused with natural oils for deep hydration
- Botanical Clay Mask – purifies and brightens dull complexions
- Pre-Blended Massage Oils – 100% vegan formulas for natural care

Natura-lily Nourishing Starter Kit (for Ageing Skin)

Mandarin & Neroli Skincare Starter Kit
Vegan Nail and Hand Care
Traditional nail products often use ingredients like keratin or guanine (from fish scales) to add strength and shine. Vegan nail care achieves the same results with ethical, plant-derived alternatives.
Key actives in vegan nail care:
- Plant proteins – strengthen nails naturally
- Vitamin E – promotes growth and reduces brittleness
- Natural minerals – enhance shine
SalonServe Picks:
- Botanical Pedicure Care
- Sweet Sensations Hand & Nail Care

Sweet Sensations Large Starter Kit

Botanical Pedicure Large Starter Kit


Sweet Sensations Rich Cuticle Oil 50ml

Botanical Pedicure Small Starter Kit
Vegan Waxing, Tanning, and Makeup Options
From waxing to tanning, vegan-friendly salon treatments are booming – offering luxury experiences without compromise.
Try these plant-based options:
- Vegan Wax – made with plant resins and natural oils for a smooth glide
- Vegan DHA Tanning Lotion – derived from sugar beets for a natural, streak-free glow
- Mineral Vegan Makeup – formulated with mica and plant pigments

SalonServe Warm Wax 425g

Natural Cream Wax – 425g

Coconut Peel Off Wax – 600g
How to Make Your Salon Vegan-Friendly
Transitioning your salon doesn’t have to happen overnight. Start small and build gradually.
Quick checklist for salon professionals:
- Switch to certified vegan hair, skin, and nail products
- Use recyclable packaging and reduce single-use plastics
- Add a “Vegan Services” section to your treatment menu
- Stock eco-friendly retail options for clients to take home
- Educate your team and clients about your vegan ethos
Top Tips for Identifying True Vegan Products
When sourcing products, don’t rely solely on marketing claims. Check labels and logos carefully.
Look for:
- Certified Logos: The Vegan Society, Leaping Bunny, PETA
- Ingredient Watchlist: Avoid beeswax, collagen, carmine, lanolin, keratin
Pro Tip: All SalonServe vegan products are clearly labelled, cruelty-free, and UK-formulated for complete peace of mind.

The Future of Vegan Beauty in Salons
The vegan beauty industry continues to innovate with:
- Eco-packaging and refill stations
- Bio-based ingredients
- Sustainable sourcing and fair trade partnerships
At SalonServe, we’re proud to lead this change – delivering professional-grade, cruelty-free beauty that puts both performance and planet first.
Final Thoughts
Making your salon more vegan-friendly isn’t just good for business; it’s good for the world. Small changes, from your shampoo range to your wax products, can create a lasting impact on clients, animals, and the environment.

✨ Look out for SalonServe’s Vegan Logo across all ranges, and discover how ethical beauty can be powerful, professional, and profitable.



















