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Why Client Appreciation Matters in Salons
We all know it: clients aren’t just buying a haircut, a manicure, or a facial – they’re investing in you. In the beauty industry, loyalty is everything. A small gesture of appreciation can turn a first-time visitor into a long-term regular, spark referrals, and even boost your average spend.
Think of client gifts as tiny brand ambassadors. They create emotional connections, show your salon’s personality, and – let’s be honest – make your clients feel special. And when clients feel special, they come back (and bring friends with them!).
So, let’s explore fun, thoughtful, and affordable gift ideas to wow your clients – and keep your salon top of mind.
Match the Gift to the Client
Not all clients are the same – so why should their gifts be? Here’s a quick guide to matching the right gift to the right type of client:
Client Type | Description | Gifting Frequency | Occasions |
New Clients | First-time visitors (up to 3 visits) | Welcome gift only | First visit or after 2nd appointment |
Regular Clients | 6+ visits a year | 2-3 times per year | Birthday, holidays, loyalty milestones |
VIP Clients | Weekly/bi-weekly, high-value treatments | 4-6 times per year | Birthday, holidays, service anniversaries, referrals |
Premium VIPs | Highest spenders, multiple weekly visits | 6+ times per year | All occasions + surprise gifts |
Seasonal Visitors | Holiday/event-based clients | Per visit/season | End of service, seasonal transitions |
Referral Clients | Bring in new business | Per referral | When referred client completes first service |
👉 Pro tip: Use gifts strategically. A little surprise at the right time makes more impact than a big gift at the wrong one.
Premium Gift Boxes
Sometimes, you need to go big. Premium gift boxes are ideal for your VIPs, premium clients, or special occasions like anniversaries and milestone appointments.
- Kaeso Gift Boxes – Available in Hydrating, Calming, and Rebalancing themes. Perfect for clients who love spa-style pampering at home.
- Monuskin Anti-Ageing Duo – A luxury pick for skin-conscious clients.
- Complete Spa Kits – A ready-made relaxation experience that positions your salon as high-end.
These gifts say, “You’re worth it” – and clients will associate that luxury with your salon.
Gifts for Beauty Salon Clients
From skincare junkies to self-care dabblers, beauty salon clients love products they can take home and try between visits. Stock up on affordable yet indulgent skincare:
- Skin Republic Face Masks (£2.55 – £3.55) – Collagen, Hyaluronic Acid, Vitamin C, or Retinol options for every skin type.
- SalonServe Soothing Aloe Vera Gel (from £1.95) – Available in 50ml & 150ml bottles, perfect for popping into a handbag post-treatment.
- Micellar Water (£3.95) – Gentle, effective, and always useful.
- Sienna X Skincare Range (£10.00 – £19.50) – From cleansers to day creams, this range adds a touch of luxury.
- Skin Republic Hand & Foot Repair Masks (£2.80) – Quick wins for seasonal dryness.
- Sienna X The Chemical Peel (£18.50) – A specialist treat for advanced skincare clients.
💡Tip: Consider gifting a collagen face mask to a new client after their first facial. Not only will they feel spoiled, but they’ll also have a reason to think about booking their next treatment.
Gifts for Hair Salon Clients
Hair clients love homecare – because healthy hair = salon results that last longer.
- OSMO Blonde Super Silver Gift Set (£11.99) – The go-to for blondes who want to keep brassiness at bay.
- OSMO Blinding Shine Gift Set (£11.75) – Perfect for clients who love glossy, camera-ready hair.
- OSMO Chromaplex Aftercare Kit (£18.00) Ideal for prolonging colour and enhancing hair health at home.
📌 Tip: Package a shampoo + mask set as a “thank you” for a balayage client. It’s thoughtful and ensures their hair looks fresh until their next visit.
Gifts for Nail Salon Clients
For nail salon clients, gifts are about extending the polished look between visits.
- SalonServe Cuticle Oils – Nourish and protect cuticles (perfect add-on for regular manicure clients).
- Nail Strengtheners & Manicure Kits – Keep nails strong between appointments.
- Flip Flops for Pedicures – Practical and fun (especially for summer brides).
- Hand/Foot Repair Masks – Winter saviours for dry skin.
✨ Idea: Surprise regulars with a mini cuticle oil as part of their holiday gift bag – it’s small but packs a big punch in terms of loyalty.
Spa & Wellness Gifts for All Salon Types
You don’t need to stick to skincare or haircare. Spa and wellness gifts are universal crowd-pleasers:
- Essential Oils – such as Peppermint, Tea Tree, Lavender & Orange.
- Relax Massage Candle (£9.95) – Lights up any evening.
- Hot Cocoa Massage Candle (£9.95) – A cosy winter gift.
- Mum To Be Massage Candle (£9.95) – Perfect for pregnancy-friendly treatments.
- White Ceramic Oil Burner (£2.95) – Add aromatherapy oils for at-home spa vibes.
- Botanical Pedicure Starter Kits (£15.95 – £39.95) – A client favourite for DIY spa days.
- Sweet Sensations Starter Kit (£24.95) – Ready-made pampering in a box.
- Relax Trio Kit (£16.54) – The ultimate stress-buster.
These gifts elevate your salon’s brand as not just a service – but an experience.

Botanical Pedicure Small Starter Kit
Original price was: £29.48.£15.95Current price is: £15.95.Personalised Salon Gifts
Want to take gifting to the next level? Add your salon’s logo.
At SalonServe, we offer custom branding services so your gifts double as marketing tools.
We offer personalised salon products on over 678 SalonServe wet products. So how does it work?
- Minimum order quantity = 25 units per product.
- Turnaround time = 14 – 28 days. So you can plan for events, seasonal spikes or celebrations.
- A small set up fee of £35 is required. This one time fee (per product type) covers all artwork for your label as well as submitting your product details onto the UK Cosmetics Portal.
- All we need is a high quality JPEG or PNG image of your logo and we will do the rest.
Think of these gifts as walking advertisements: every time your client uses that product they’re reminded of you and your business.
This is especially powerful for VIPs or corporate clients where branding makes you look extra professional.
Explore our products available for Own Branding
Seasonal Gift Planning
The secret to stress-free gifting? Planning ahead.
- Holidays: Stock up on festive gift sets early (December rush = sold-out shelves).
- Summer: Focus on foot care, cuticle oils, SPF-friendly skincare.
- Winter: Hand masks, hot cocoa candles, nourishing hair treatments.
- Wedding season: Lash kits, pedicure flip flops, glow-boosting facials.
Purchasing your seasonal salon gifting through SalonServe means:
- Better margins
- Bulk buy discounts
- Consistent stock availability
- The chance to create branded “gifts” for multiple client types
📦 Tip: Consider bulk-buying staples like masks and oils. They’re versatile and always appreciated.

Final Thoughts
Client appreciation isn’t about big budgets – it’s about thoughtful touches. Whether it’s a £3 collagen mask or a luxury spa kit, the right gift at the right time creates loyal, happy clients who keep coming back.
👉 Explore our full range of SalonServe Gifts & Home Care and SalonServe Gift Sets to stock your salon with wholesale-ready client appreciation options.
Or get in touch regarding product personalisation by calling 01933 410022 or email info@salonserve.com
