Established In 1994
Where it all started…
It all began when I was a little girl. I was the shop keeper and my sister would come in with her dollies to buy my hand-made, knitted vegetables. I loved making something that someone wanted to buy and to this day, that hasn’t changed.
My entrepreneurial spirit continued throughout my childhood and at the age of 13, I bought my first aromatherapy kit. It was one of the most memorable days of my life and I instantly fell in love with all the powerful aromas; I wanted them all. I spent my savings and had so much fun mixing, blending and creating something unique and special. I bought aromatherapy books and empty bottles and gifted my creations to my family and friends as ‘miracle cures’.
At 19 years old, I discovered a great opportunity and I started my own business selling pre-owned designer clothing. I loved this and had so much fun. Fashion and clothes are still my Achilles heel!
A few years later, at the age of 21, I took over Zahra. This very well-respected sugaring brand started back in the 80’s and I am extremely proud to still be selling Zahra’s Sugar Paste and supporting these amazing products; all 35 of them.
I worked hard to improve standards within the Sugaring business. I supported the practitioners and helped them to develop further skills and expand their range of treatments, working towards the same high standard as their sugaring skills. Whilst training them in other beauty techniques, I began to formulate and introduce new products to support the treatments they had on offer.
This is how Salonserve began to grow and today we have over 1000 own-branded beauty products manufactured to my formulations and ideas. Plus, a whole host of furniture and salon equipment under the Salonserve brand.
The company and I have grown together and we now stock over 3500 products on our online shop.
So why do I love this business so much after 26 years of my life devoted to it?
It’s because of what this industry means to me and everyone that’s in it.
The professional beauty industry gives every man and woman an opportunity to excel and be the business owner they have always wanted to be, simply by helping others look and feel great about themselves. There is nothing more rewarding than knowing your client has walked out of your salon feeling like ‘a million dollars’. So, for me, there is no better feeling than knowing that my product has helped you to achieve that.
This industry is classless. It doesn’t matter where you’ve come from, where you’ve been, what you did at school. If you work hard and love your clients, you will win! It really is that easy.
After a recent divorce battle and a tough few years fighting to keep the company, I’m so glad to be back in business and we are thriving, now more than ever!
I thank all the hard-working therapists and salon owners for giving me the opportunity to create a brand that’s here to serve you and your salon. I am so proud to create a product that you turn up, month after month, to buy.
So, thank you.
I am very excited to share another 26 years with you! x
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