SalonServe is a leading UK beauty wholesaler supplying professional salon products, furniture, and equipment to hair, beauty, and nail professionals nationwide.

Established for over 30 years. Founded by entrepreneur Claire Kettell, SalonServe was built on a passion for quality, creativity, and supporting independent salon owners with reliable, high-performance beauty supplies.

With a natural flair for creativity and entrepreneurship, Claire was drawn to beauty wholesale and the power of products that inspire confidence and wellbeing.

Claire’s journey began at just 13, experimenting with her first aromatherapy kit and blending essential oils - sparking a lifelong passion for formulation and products that make people feel confident and cared for.

At 21, she took a bold step into the industry by acquiring Zahra, a respected sugaring brand established in the 1980s. This hands-on experience working closely with salons gave her invaluable insight into what professionals truly need. Today, Zahra’s sugar paste remains a core part of SalonServe, trusted for its natural, skin-friendly results.

Inspired by real salon experience, Claire began developing her own high-performance products, combining quality, reliability, and value. From this vision, SalonServe was born and continues to support professionals with products they can trust.

Today, SalonServe manufactures and supplies:

• Over 1,000 own-branded professional beauty products
• A total catalogue of 5000+ salon products
• Professional salon furniture and equipment
• Private label and personalised branding solutions

All designed to help salons grow, differentiate, and succeed in a competitive beauty market.

We proudly support beauty salons, hairdressers, nail technicians, massage therapists, and spa professionals throughout the UK.